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Hyundai aims to tap rising demand for aspirational models in rural areas Synopsis The automaker's sales outlets in the rural areas have crossed the 600-mark already and it has also increased its manpower to over 5,000 people in such…

This 'little boy' can roil FMCG recovery in rural India Synopsis The government's higher price support for farmers as well as more expenditure on rural infrastructure is expected to help rural growth. But El Nino, which is likely to…

As CNG and EVs expand in cities, fuel retailers look at the rural market In the last three financial years, 88 per cent of the 16,190 new fuel pumps set up by Indian Oil, Hindustan Petroleum, and Bharat Petroleum were located in rural…

Rural India a tale of contrasts for FMCG majors HUL, Nestle Two of the country’s top fast-moving consumer goods (FMCG) sector executives – Sanjiv Mehta of Hindustan Unilever (HUL) and Suresh Narayanan of Nestle India – seem to have a…

What Budget 2023 can do to boost India's rural economy Synopsis ​​One of the key pillars of domestic growth, viz rural economy has been severely impacted in recent times due to myriad reasons highlighted below. To counter the economic…

Technology: Government Schemes Aimed At Helping Rural India The onset of digitisation has accelerated the pace of rural development and technological advancements allow rural areas to tap into new markets The Indian technology sector is…

Microsoft launches Jugalbandi, a multilingual AI-chat bot for rural India Microsoft has launched Jugalbandi, a generative AI-driven multilingual chatbot accessible via popular messaging platform, WhatsApp. Microsoft has launched…

Vedantu's latest campaign addresses the education gap in rural India Addressing the challenge, Vedantu, in partnership with DENTSU CREATIVE India, has developed a patented network aggregator device nestled in a book titled, ‘The Everything…

Slow govt spending to hit connectivity in rural areas In FY23, the government revised the expenditure estimates from the USO fund to Rs 3,010 crore, which is 200% less than the budgetary estimate of Rs 9,000 crore. A…

Cluster system in farm sector soon, says minister Shimla, Agriculture Minister Chander Kumar said the Agriculture Department would introduce a cluster system in the farm sector to increase the income of farmers by providing…