News

Rural demand to remain muted this fiscal, expect green shoots in FY24 Rural India contributes around 36% (due to lower per-capita consumption) of consumer goods companies' revenue, but it accounts for two-thirds of India's…

will rural india drive EV growth in the country? While the culture of EV was primarily focused on Urban areas of India. New statistics shows how the shift is changing significantly. In India rising Environment concerns and the…

Blockchain Technology amps up its impact on the education system in Rural India In rural India, where access to quality education can be limited, blockchain could potentially play a significant role in improving the education…

The emphasis of e-commerce in the rural resurgence e-commerce is reaching India’s hinterland thanks to reverse migration, greater internet access, digitization, and technology adoption. Language, customer service, and logistics…

Patanjali says rural India demand finally picking up Mini Reliance announced the launch of its FMCG brand, Independence. The brand will offer a range of products including edible oils, pulses, grains, packaged foods and several…

Digital Literacy Mission to benefit 6 Cr households in rural India Since 2017, Government has been running a scheme titled 'Pradhan Mantri Gramin Digital Saksharta Abhiyan (PMGDISHA)' to usher in digital literacy in rural india…

Safe drinking water in rural India: What do numbers hide? While drinking water coverage in rural India has improved, has it also improved reliability and safety of drinking water? This CEEW brief explores and analyses the…

Model Cooperative Villages: The future of rural India The Minister of Cooperation Amit Shah in a written reply elaborated on ‘Model Cooperative Villages’ in the Lok Sabha on 20th December 2022. The Union Minister said, “The Model…

Rise in rural distress One discovers that while regular wage work and casual wage work shares are falling, correspondingly, self-employment is increasing The number of workers in agriculture was 188 million, or 42.5% of the…

How Microfinance Institutions Can Help Fintech Startups Penetrate Into Rural India The growing digitisation helped the country’s microfinance industry grow over 16 times in the last decade, and this presents an opportunity for…